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A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality

Dan Ariely




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 |  2010-07-26 |  2010-07-28 | File type: PDF

||0 of 0 people found the following review helpful.| My marketing professor highly recommend it to us|By Laraine|I studied marketing as my MBA concentration. My marketing professor highly recommend it to us. Since it`s just sample chapters I borrowed the book from library. The book is easy to read and it use datas to convince you how irrational consumer behavior we are according to marketing strategies.|0 of 0 people found the f

Sample chapters from Predictably Irrational and Upside of Irrationality.

Predictably Irrational

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In...

You easily download any file type for your gadget.A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality   |  Dan Ariely. I really enjoyed this book and have already told so many people about it!

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