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Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

Lutz Finger, Soumitra Dutta




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 | #313496 in eBooks |  2014-01-23 |  2014-01-23 | File type: PDF

||1 of 1 people found the following review helpful.| as issues such as changing usage of social media over time and different regional adoption rates can make what otherwise seems l|By Benjamin Waber|Even as someone a bit outside the social media analytics world (albeit with a data science background), this was still a fascinating read. The complexities involved in analyzing seemingly "simple" data from social media sources is c|About the Author|
|LUTZ FINGER, a director at LinkedIn, is an authority on social media and text analytics. He’s also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally...

You easily download any file type for your gadget.Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior   |  Lutz Finger, Soumitra Dutta. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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