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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Chris Zook




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 | #354070 in eBooks |  2003-11-13 |  2003-11-13 | File type: PDF

||0 of 0 people found the following review helpful.| Good examples, lacks theory and frameworks|By Lucas Santiago|Same for my review of Profit From The Core (Zane's previous book on the subject). A lot of interesting examples of strategic movements towards adjacency, but lacks frameworks, tools and theory behind them.|0 of 0 people found the following review helpful.| Focusing is my management strategy|About the Author|Chris Zook is a Director of Bain & Company and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, bu...

You can specify the type of files you want, for your device.Beyond the Core: Expand Your Market Without Abandoning Your Roots   |  Chris Zook. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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