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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée A. Mauborgne




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 | #16560 in eBooks |  2014-01-20 |  2014-01-20 | File type: PDF

||4 of 4 people found the following review helpful.| How to win hearts and minds to successfully implement strategy|By Jacqueline Chang|Strategy is very important in Project Management and not only as far as the initiation and planning phases but also the execution, control & monitoring phases as well. After reading the first edition in July 2011, I found the application of Blue Ocean Strategy helpful in managing the innovation p| ||“Blue Ocean Strategy is the most successful book on business master-planning in recent years.” ― The Economist|“A great read for any leader looking to get a real edge in business and establish a real competitive advant

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as on...

You easily download any file type for your device.Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant   |  W. Chan Kim, Renée A. Mauborgne. I really enjoyed this book and have already told so many people about it!

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