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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Roger Dooley




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 | #135545 in eBooks |  2011-10-19 |  2011-10-19 | File type: PDF

||3 of 3 people found the following review helpful.| Really great read for anyone who works in sales|By christina orso|Fascinating read on how our brain is influenced by sales and marketing. It tells you the "why" and the "how" of what our brain likes when it comes to being "tricked" into enjoying something. Really great read for anyone who works in sales, marketing, or advertising.|1 of 1 people found the following review helpf|From the Inside Flap|According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you wa

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, a...

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