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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

Rob Fuggetta




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 | #1059163 in eBooks |  2012-07-06 |  2012-07-06 | File type: PDF

||7 of 7 people found the following review helpful.| Disappointed; solid gems hidden in rambles|By Jade Craven|It was a disappointing read, sadly. The first half seemed to be a collection of disorganized stories with the occasional useful anecdote chucked in. The latter half contained some meaty information. Section Four: The Advocate Marketing Playbook was really useful. By the time I reached it, though, I was annoyed at how Fug|From the Inside Flap||Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products—they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with

Praise for Brand Advocates

"Ignite your Advocates! Fuggetta shows you how."
—SCOTT MONTY, Head of Social Media, Ford

"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force."
—SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts

"A...

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