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| #493820 in eBooks | 2009-12-01 | 2009-12-01 | File type: PDF||0 of 0 people found the following review helpful.| Great for someone like me who has no exposure to ...|By Customer|Great for someone like me who has no exposure to marketing to understand the basics. I love the examples and case studies.|0 of 0 people found the following review helpful.| Order from Chaos|By Joe Andrews|Establishing clarity in a brand portfolio for a large bus|From Publishers Weekly|Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketing treatise teaches companies how to understand and exploit the finely graded s
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, coh...
You can specify the type of files you want, for your gadget.Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity | David A. Aaker.Not only was the story interesting, engaging and relatable, it also teaches lessons.
