[PDF.26uh] Brands: Visions and Values (Society of Investment Professions)

A multifaceted perspective on building and managing brand value
Brand identity has never been as crucial to company survival as it is in today's customer-centered new economy. As much as sixty percent of a company's market capitalization is tied up in its brand name. Yet, according to a recent survey of finance directors at leading firms in the United States and abroad, fewer than thirty percent of those surveyed believed that brands were their organization's most ...

You can specify the type of files you want, for your device.Brands: Visions and Values (Society of Investment Professions)   |  From Wiley.Not only was the story interesting, engaging and relatable, it also teaches lessons.