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Building Design Strategy: Using Design to Achieve Key Business Objectives

Thomas Lockwood, Thomas Walton




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 | #661087 in eBooks |  2010-06-09 |  2010-06-29 | File type: PDF

||13 of 14 people found the following review helpful.| Doesn't delve deeply enough|By Binnur Al-Kazily|True to its objective, "how can design be used to solve business problems", this book pulls together a collection of articles (mostly from the last decade) that examine the concept of design and its application in varying business situations: building business strategy, applying to innovation process, product design, creating lo|About the Author|Thomas Lockwood is the co-author and editor of four books: Design Thinking (2010), The Handbook of Design Management (2011), Corporate Creativity (2008) and Building Design Strategy (2007). He is one of the few people in the world with a Ph.D. i

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help grow...

You can specify the type of files you want, for your device.Building Design Strategy: Using Design to Achieve Key Business Objectives   |  Thomas Lockwood, Thomas Walton. A good, fresh read, highly recommended.

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