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Business Strategy: An Introduction

David Campbell, David Edgar, George Stonehouse




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 | #200097 in eBooks |  2011-04-01 |  2011-04-01 | File type: PDF

|| |'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'|Professor David Parker, Aston University||'A useful, compact, but informative text'|William Sutherland,

Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing t...

You easily download any file type for your gadget.Business Strategy: An Introduction   |  David Campbell, David Edgar, George Stonehouse. I was recommended this book by a dear friend of mine.

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