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Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Jean Kilbourne




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 | #572861 in eBooks |  2012-06-26 |  2012-06-26 | File type: PDF

||1 of 1 people found the following review helpful.| Good content but not the neutral standpoint I was hoping for|By Lauren R.|Overall, I enjoyed this book. It is very research-heavy and includes many examples of advertising taglines and campaigns and a good deal of black and white advertisement examples inserted on the pages. The author, while knowing much about her subject and putting much effort into her research, isn't the be| |Susan Faludi author of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt. ||Self magazine Backlash


"When was the last time you felt this comfortable in a relationship?"

-- An ad for sneakers

"You can love it without getting your heart broken."

-- An ad for a car

"Until I find a real man, I'll settle for a real smoke."

-- A woman in a cigarette ad


Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this ...

You easily download any file type for your device.Can't Buy My Love: How Advertising Changes the Way We Think and Feel   |  Jean Kilbourne. I was recommended this book by a dear friend of mine.

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