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Cases in Marketing Financial Services (Marketing Series: Student)

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 | #3929662 in eBooks |  2014-05-15 |  2014-05-15 | File type: PDF

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets.
The text will be of great use to professionals in the financial service industry.



You can specify the type of files you want, for your device.Cases in Marketing Financial Services (Marketing Series: Student)   |  From Butterworth-Heinemann. A good, fresh read, highly recommended.

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