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Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories

Simon Goode, Richard Myers, Nick Darke




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 | #303048 in eBooks |  2017-02-02 |  2017-02-02 | File type: PDF

||1 of 1 people found the following review helpful.| Breathtaking, in so many ways|By Mikey|Having been at Saatchi & Saatchi for the best part of 20 years, this is a heady roller-coaster ride through the headiest period in Advertising.

I thought it would be a nostalgia trip, meandering from anecdote to anecdote, but it's more like dodgems meet stock-cars, head on.

This is clearly only the tip of the iceberg|About the Author|
Richard Myers, Simon Goode, and Nick Darke are retired directors of Saatchi & Saatchi. Between them, they clocked up around 100 years with the company.

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.

Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, Saatchi & Saatchi became infamous in their own right. Made up of mave...

You can specify the type of files you want, for your gadget.Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories   |  Simon Goode, Richard Myers, Nick Darke. I was recommended this book by a dear friend of mine.

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