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Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment (Business Books)

Rob Salkowitz




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 | #944160 in eBooks |  2012-06-22 |  2012-06-22 | File type: PDF

||8 of 8 people found the following review helpful.| Essential reading for anyone who wants insightful perspectives on the past, present, and future of the comic book industry|By Baowerful|I am an independent comics publisher, and I read Comic-Con and the Business of Pop Culture from beginning to end in a single sitting. I simply could not put it down!

Rob Salkowitz uses his experience at San Diego Comic Con as an entr| |Booklist, June 1, Starred :| Approaching his subject as both a business futurist and a longtime comics fan, Salkowitz takes a prismatic view of the comics world from its squirming heart: the bustling, hype-overloaded juggernaut of the San Diego Comic-Con. He

The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkow...

You can specify the type of files you want, for your device.Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment (Business Books)   |  Rob Salkowitz. A good, fresh read, highly recommended.

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