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Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan




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 | #18238 in eBooks |  2016-10-04 |  2016-10-04 | File type: PDF

||6 of 6 people found the following review helpful.| Better then any of your typical MBA courses|By A Barrow|Very applicable principles that leaders in any field should apply. This book is exactly what I've been looking for since I read "How will you measure your life." I especially appreciate the final chapter that explains how the theory can be used and when it shouldn't be used. Particularly the clarification on what a job is| |This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. (Scott Co

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton ...

You easily download any file type for your gadget.Competing Against Luck: The Story of Innovation and Customer Choice   |  Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan. A good, fresh read, highly recommended.

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