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Contagious: Why Things Catch On
Jonah Berger
[PDF.yc83] Contagious: Why Things Catch On
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| #20963 in eBooks | 2013-03-05 | 2013-03-05 | File type: PDF||0 of 0 people found the following review helpful.| Follow these STEPPS!|By Steve Gladis|With entertaining stories and compelling experiments, Jonah Berger, a professor from Wharton, captures the essence of what makes things contagious—catch on. The six STEPPS principles are 1. Social Currency (we share things that make us look good); 2. Triggers (we share whatever is top of mind—and becomes “tip of tongue&rdqu|From Booklist|We’re all familiar with the idea of something—a video clip, for example—going viral. But how does it happen? Berger identifies six principles that operate, either singly or in combi
New York Times bestseller
What makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He...
You can specify the type of files you want, for your gadget.Contagious: Why Things Catch On | Jonah Berger. A good, fresh read, highly recommended.
