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| #706610 in eBooks | 2014-10-04 | 2014-10-03 | File type: PDF||1 of 1 people found the following review helpful.| Would you like to understand how to develop a strategy for performance-driven ...|By Kevin P. Nichols|Would you like to understand how to develop a strategy for performance-driven content? Or content planning informed by continual analysis of content performance? You cannot utilize such an approach without annual or ongoingl content audits and analysis. And thanks to Paula La||"An excellent tutorial on this critical content strategy step.... This book goes on my must-have bookshelf for anyone interested in content management, content strategy, or information architecture, as well as anyone facing a major content management system or
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.
Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope ...
You can specify the type of files you want, for your gadget.Content Audits and Inventories | Paula Ladenburg Land. Which are the reasons I like to read books. Great story by a great author.
