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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Jaynie L. Smith, William G. Flanagan




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 | #252623 in eBooks |  2006-04-25 |  2006-04-25 | File type: PDF

||0 of 0 people found the following review helpful.| Most Businesses Can't Properly Identify Their Competitive Advantages - This Book Shows How to Accurately Evaluate Your Business|By Russell Ward|I am a business consultant and have read many business books. I am always searching to mine some nugget of truth that not only impacts my approach to my clients but will enhance my business model. Creating Competitive Advantage exceeds| |"So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library." |-- David Neeleman,

Why should I do business with you… and not your competitor?

Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competiti...

You can specify the type of files you want, for your device.Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors   |  Jaynie L. Smith, William G. Flanagan. A good, fresh read, highly recommended.

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