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Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing)

William Duggan




[PDF.jh91] Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing)

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 | #734430 in eBooks |  2012-11-27 |  2012-11-27 | File type: PDF

||17 of 17 people found the following review helpful.| Dashed hopes|By Strategist|I learned about this book before it was published and eagerly awaited its release. I've read all of Duggan's other books (Napoleon's Glance: The Secret of Strategy (Nation Books), The Art of What Works: How Success Really Happens and Strategic Intuition: The Creative Spark in Human Achievement) and enjoyed them. In fact, I've recommended them to inf|From Publishers Weekly|Columbia Business School lecturer Duggan's follow-up to his 2007 book, Strategic Intuition, is a practical guide to a big idea about innovation, aimed at individuals working by themselves, on teams, or in the context of a whole organizat

William Duggan’s 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.

Duggan’s book solves the most important problem of how innovation actual...

You easily download any file type for your gadget.Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing)   |  William Duggan. Which are the reasons I like to read books. Great story by a great author.

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