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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival

Peter Anthonissen




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 | #134772 in eBooks |  2008-09-03 |  2008-09-03 | File type: PDF

||0 of 0 people found the following review helpful.| Five Stars|By Krogan|Good read with good points - needed for class.|1 of 7 people found the following review helpful.| Crisis Communications|By Jerry D. Watson|Product arrived in excellent condition and ahead of the expected delivery date. Great Service. Would highly recommend.|1 of 1 people found the following review helpfu| |
"With well-thought-out, organized and practical advice, this book should be essential to your crisis communication survival kit." -- Communication World

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.

No company or organisa...

You can specify the type of files you want, for your gadget.Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival   |  Peter Anthonissen.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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