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Customer Loyalty: How to Earn It, How to Keep It

Jill Griffin




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 | #502188 in eBooks |  2007-12-10 |  2007-12-10 | File type: PDF

||0 of 0 people found the following review helpful.| nice bood|By Rama Salim Richa|Good educative book|0 of 0 people found the following review helpful.| Understanding Loyalty|By Ramona Wright|Jill Griffin created an excellent book on customer loyalty. With loyalty being an important aspect in quality service to a customer, Griffin takes the reader on a journey on the meaning of|From Publishers Weekly|Management consultant Griffin here addresses the failure of the "market share" theory. Presenting case studies-Home Depot's customer intimacy standard; Sharp Electronics' sales doctor approach-she stresses the need to develop customer loya

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