| #205623 in eBooks | 2009-08-12 | 2009-08-12 | File type: PDF||5 of 6 people found the following review helpful.| Good cases, biased opinion, trivial theory.|By Noah Fang|Good Cases: All the stories / examples are interesting, and the dynamic nitty-gritties are pointed out, e.g. the highly circumstantial success of Fiat Panda.
Biased Opinion: In order to make a strong case for Design-Driven Innovation (DDI), the author has to antagonize the whole discipline of User-Centered Desi||
One of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets... Verganti a
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new techn...
You can specify the type of files you want, for your device.Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean | Roberto Verganti. Just read it with an open mind because none of us really know.
