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Develop Your PR Skills (Creating Success)

Neil Richardson, Lucy Laville




[PDF.hn82] Develop Your PR Skills (Creating Success)

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 | #2397737 in eBooks |  2010-06-03 |  2010-06-03 | File type: PDF

||About the Author|
Neil Richardson and Lucy Laville teach PR and marketing at Leeds Business School.  Laville has worked in senior PR positions across a variety of sectors.  Richardson has a vast amount of managerial experience in

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, ...

You easily download any file type for your gadget.Develop Your PR Skills (Creating Success)   |  Neil Richardson, Lucy Laville. I was recommended this book by a dear friend of mine.

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