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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Rita Gunther McGrath, Ian C. Macmillan




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 | #565130 in eBooks |  2009-03-16 |  2009-03-16 | File type: PDF

||0 of 0 people found the following review helpful.| good examples from book|By Teddy|I loved how the book was able to link concepts to realistic businesses......it made it easier to comprehend. Another book I wouldn't mind reading casually but unfortunately I had to read it for an MBA class|0 of 0 people found the following review helpful.| Great book|By RM|Great book for projec|About the Author|Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors o

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefull...

You can specify the type of files you want, for your device.Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity   |  Rita Gunther McGrath, Ian C. Macmillan. I really enjoyed this book and have already told so many people about it!

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