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| #150832 in eBooks | 2016-01-15 | 2016-01-15 | File type: PDF||0 of 0 people found the following review helpful.| Came as a looseleaf. Pages completely mixed up. ...|By Customer|Came as a looseleaf. Pages completely mixed up. I had to go through each page to put it in order and place it in a 3 ring binder. Not what was expected|0 of 2 people found the following review helpful.| I ordered this for my daughter, taking a college ...|By GG GilbertAbout the Author|
Joseph P. Cannon is a Dean’s Distinguished Teaching Fellow and professor of marketing at Colorado State University. He has also taught at the University of North Carolina, Emory University, Instituto de Empresa (Madrid, Spain), INSEAD
Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 15e - and all of the teaching and learning materials that accom...
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