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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

C. A. Preston




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 | #320008 in eBooks |  2012-03-15 |  2012-03-15 | File type: PDF

||0 of 0 people found the following review helpful.| needed for school|By Katrina|had to purchase this for class. had all of the content needed to learn about this topic while taking the course|0 of 0 people found the following review helpful.| ... gave this book 4 starts because most of the useful information is directed for UK events|By Mirna Monterrosa|I gave this book 4 start|From the Back Cover|THE WILEY EVENT MANAGEMENT SERIES||The first complete guide to launching a highly visible event marketing campaign||Practical strategies and resources for achieving greater results!||Event Marketing provides the most effective tools for carry

A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or h...

You easily download any file type for your gadget.Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)   |  C. A. Preston. A good, fresh read, highly recommended.

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