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Fascinate: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead




[PDF.ra10] Fascinate: Your 7 Triggers to Persuasion and Captivation

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 | #260246 in eBooks |  2010-01-21 |  2010-02-09 | File type: PDF

||4 of 4 people found the following review helpful.| A few interesting tidbits of info in a heavily padded, shameless self-promotional piece. I wish I had my 14 bucks back.|By Tom T.|Starts out with a bang, but then quickly becomes repetitive. It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable product for the general public. It didn't work. If it were drastically e|From Publishers Weekly|Brand executive Hogshead (Radical Careering) argues that exploiting certain "triggers" can boost relationships with customers, employees, and friends. Fascination is ultimately an instinctive drive that catalyzes countless behaviors, inclu

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker S...

You can specify the type of files you want, for your gadget.Fascinate: Your 7 Triggers to Persuasion and Captivation   |  Sally Hogshead. A good, fresh read, highly recommended.

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