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For the Win: How Game Thinking Can Revolutionize Your Business

Kevin Werbach, Dan Hunter




[PDF.lb13] For the Win: How Game Thinking Can Revolutionize Your Business

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 | #81309 in eBooks |  2012-10-30 |  2012-10-30 | File type: PDF

||3 of 3 people found the following review helpful.| Solid discussion of the factors involved in raising customer and associate engagement|By Mark P. McDonald|For the Win was recommended to me by one of the case studies in the book, not because he wanted to highlight his experience but because he believed that the book is a must read for people interested in gamification. He was right, not just about his own case but about the v| |
“Video games now have the dubious honour of having inspired their own management craze. Called ‘gamification,’ it aims to take principles from video games and apply them to serious tasks. The latest book on the subject, For the Win, comes f

Take your business to the next level—for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of th...

You can specify the type of files you want, for your device.For the Win: How Game Thinking Can Revolutionize Your Business   |  Kevin Werbach, Dan Hunter. I really enjoyed this book and have already told so many people about it!

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