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Hidden Persuasion: 33 psychological influence techniques in advertising

Marc Andrews, Matthijs van Leeuwen, Rick van Baaren




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 | #411333 in eBooks |  2015-10-01 |  2015-10-01 | File type: PDF

||0 of 0 people found the following review helpful.| Boom!|By Victor Popov|amazing, easy, real life powerful examples. Magnificent!|0 of 0 people found the following review helpful.| Five Stars|By Aida Guerra Anzaldua|Excellent book!|0 of 1 people found the following review helpful.| Quick quide with lots of examples.|By Logan|It

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to appl...

You easily download any file type for your device.Hidden Persuasion: 33 psychological influence techniques in advertising   |  Marc Andrews, Matthijs van Leeuwen, Rick van Baaren. I really enjoyed this book and have already told so many people about it!

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