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Hooked: How to Build Habit-Forming Products


[PDF.xa11] Hooked: How to Build Habit-Forming Products

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 | #9364 in eBooks |  2014-11-04 |  2014-11-04 | File type: PDF

||176 of 182 people found the following review helpful.| This is the absolute best book on product development I've ever read|By J. Walnes|If you're trying to build the next big app, you need user engagement. This book lays down a model building engagement by having users constantly return to your app. In the beginning this is prompted, but eventually it'll become instinct. This is how viral loops are formed.

It lays o| |Voted one of the best business books of the year by Goodreads readers.||"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live with

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer...

You can specify the type of files you want, for your gadget.Hooked: How to Build Habit-Forming Products   |  Nir Eyal. A good, fresh read, highly recommended.

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