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Iconoclast: A Neuroscientist Reveals How to Think Differently

Gregory Berns




[PDF.ce43] Iconoclast: A Neuroscientist Reveals How to Think Differently

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 | #497568 in eBooks |  2010-03-17 |  2010-03-17 | File type: PDF |  .62

||2 of 2 people found the following review helpful.| Lesson in neuroscience and history, not in thinking differently|By Elyse Watkins|Overview

This book is great at describing the neural basis of what makes an iconoclast, someone who does something that apparently can't be done, and why the general population will likely never be iconoclasts. It gives relevant examples of iconoclasts across a variety of disciplines, an|From Publishers Weekly|Psychiatry professor Berns (Satisfaction: The Science of Finding True Fulfillment) describes an iconoclast as "a person who does something that others say can't be done." Though keeping his promise to reveal the "biological basis" for the

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory informatio...

You easily download any file type for your gadget.Iconoclast: A Neuroscientist Reveals How to Think Differently   |  Gregory Berns. A good, fresh read, highly recommended.

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