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Il brand (Farsi un'idea) (Italian Edition)

Veronica Gabrielli




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 | #3034953 in eBooks |  2012-01-01 |  2012-01-01 | File type: PDF

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Un cavallino rampante, una mucca bianca e lilla, un coccodrillo: la marca è un fenomeno dilagante capace di evocare un mondo di significati, di suscitare emozioni, di influenzare valutazioni e comportamenti. L’autrice di questo libro esplora l’intricato mondo del brand in tutte le fasi della sua vita: dalla scelta del nome, al matrimonio con marche di altre aziende, alla creazione di una vera e propria famiglia di brand guidata dalla stessa impres...

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