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Lords of Strategy: The Secret Intellectual History of the New Corporate World

Walter Kiechel




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 | #168587 in eBooks |  2010-03-03 |  2010-03-03 | File type: PDF

||1 of 1 people found the following review helpful.| Ideas and the philosophies through a human story of how business and corporate strategy has evolved.|By Deepak Alse|As a history of the evolution of ideas and concepts that make much of strategy oriented discussions in modern enterprises, the book succeeds in building an engaging narrative of how strategy as an intellectual pursuit has driven the development of consulting firms| |
“[Kiechel’s] ‘The Lords of Strategy’ is a clear, deft and cogent portrait of what the author calls the most powerful business idea of the past half-century…” – The Wall Street Journal||“This enjoyable book deserves consideration for

Imagine, if you can, the world of business - without corporate strategy.

Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.

But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocha...

You can specify the type of files you want, for your device.Lords of Strategy: The Secret Intellectual History of the New Corporate World   |  Walter Kiechel.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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