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| #894508 in eBooks | 2013-05-28 | 2013-05-28 | File type: PDF||0 of 0 people found the following review helpful.| Five Stars|By Customer|Great book on the lovemarks journey|0 of 0 people found the following review helpful.| Four Stars|By jules|Okay...|0 of 0 people found the following review helpful.| Five Stars|By Jillian Spivak|Good read||"In Loveworks Brian Sheehan passionately illustrates the value in building a circle-of-trust with the consumer. In the 2010s, the fundamentals of marketing remain the same: "Love thy consumer!" Loveworks makes this abundantly clear and inf
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality,...
You can specify the type of files you want, for your device.Loveworks | Brian Sheehan. I was recommended this book by a dear friend of mine.
