| #61787 in eBooks | 2016-01-29 | 2016-01-29 | File type: PDF||0 of 0 people found the following review helpful.| A very confused text, too focused on social media, while overly complicating marketing basics|By IthacaMatt|Crappy textbook. It tries to be all about social media in practically every section of the book, with all these colorful graphics like it's a children's magazine in terms of layout. But when you get to the content, they try to make it sound unnecessarily scientific, inst|About the Author|Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing
Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today and is at the forefront of this text setting it apart. This approach is emphasized throughout the text and demonstrated through the use of the Adding Value boxes found in each chapter. In their 5th edition of M: Marketing G...
You easily download any file type for your device.M: Marketing | Dhruv Grewal. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
