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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath




[PDF.va29] Made to Stick: Why Some Ideas Survive and Others Die

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 | #16070 in eBooks |  2007-01-02 |  2007-01-02 | File type: PDF

||2 of 2 people found the following review helpful.| An outstanding self-improvement book.|By Christopher R. Hoskins|I must admit I was a little reluctant to read this book. At first it sounded like one of those darn feel-good self-help books featured on the Oprah Winfrey show. However, it turned out to be some great advice for how to communicate and help your message be remembered.

The book focuses on six things that|From Publishers Weekly|Starred . Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, p

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to mak...

You easily download any file type for your gadget.Made to Stick: Why Some Ideas Survive and Others Die   |  Chip Heath, Dan Heath. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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