[PDF.10tx] Making Media Work: Cultures of Management in the Entertainment Industries (Critical Cultural Communication)

Making Media Work: Cultures of Management in the Entertainment Industries (Critical Cultural Communication)

[PDF.zu99] Making Media Work: Cultures of Management in the Entertainment Industries (Critical Cultural Communication)

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 | #1606663 in eBooks |  2014-08-01 |  2014-08-01 | File type: PDF

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|| |"This collection by academics and researchers challenges the traditional and often stereotypical imagery of the entertainment and media industry’s management ethos across a range of media forms, from film and television to video games and social med

In popular culture, management in the media industry is
frequently understood as the work of network executives, studio developers, and
market researchers—“the suits”—who oppose the more productive forces of
creative talent and subject that labor to the inefficiencies and risk aversion
of bureaucratic hierarchies. However, such portrayals belie the reality
of how media management operates as a culture of shifting disco...

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