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Management: The Basics

Morgen Witzel




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 | #2251712 in eBooks |  2004-08-02 |  2004-08-02 | File type: PDF

|| |"For those interested in a more in-depth analysis of how to run a small business." -- The Wall Street Journal|About the Author|John Payne is an independent consultant specializing in management skill training. Befo

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:


* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* h...

You easily download any file type for your device.Management: The Basics   |  Morgen Witzel. A good, fresh read, highly recommended.

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