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Managing Corporate Design: Best Practices for In-House Graphic Design Departments

Peter L. Phillips




[PDF.kj44] Managing Corporate Design: Best Practices for In-House Graphic Design Departments

Managing Corporate Design: Best  Peter L. Phillips epub
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 | #1314096 in eBooks |  2015-03-17 |  2015-03-17 | File type: PDF

||0 of 0 people found the following review helpful.| Helpful for design managers|By Kathryn Downing|This book has some really good information for design managers on how to increase your team's influence within your company, and focus energies on strategic work. I hope to apply many of the suggestions outlined.

There were a few points that I disagreed with. And in sections of the book, he includes lengthy excerpts of o|About the Author|Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years' experience as a senior corporate design manager, a consultant for many Fortune 500 co

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.

Peter L. Phillips writes specifically to corpo...

You easily download any file type for your gadget.Managing Corporate Design: Best Practices for In-House Graphic Design Departments   |  Peter L. Phillips. A good, fresh read, highly recommended.

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