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Market-Led Strategic Change: Transforming the process of going to market

Nigel F. Piercy




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 | #2262313 in eBooks |  2016-11-03 |  2016-11-03 | File type: PDF

|| ||'As ever, Market-Led Strategic Change is intelligent, witty, though-provoking and what’s more a damn good read! Whether you’re a hardened old marketer or a fresh-faced student, this book will change the way you think about making

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, orga...

You easily download any file type for your gadget.Market-Led Strategic Change: Transforming the process of going to market   |  Nigel F. Piercy. A good, fresh read, highly recommended.

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