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Marketing Automation For Dummies

Mathew Sweezey




[PDF.jb73] Marketing Automation For Dummies

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 | #88845 in eBooks |  2014-03-21 |  2014-03-21 | File type: PDF

||0 of 0 people found the following review helpful.| Five Stars|By L. Trow|This is just what I needed after my company signed a contract with Salesforce/pardot|2 of 4 people found the following review helpful.| pretty good for basics.|By Chris Thomas|Well laid out and relevant content. Better as a reference guide than to be read straight through. Second half was more informative|From the Back Cover||Learn to:
  • Establish a buyer’s profile and create a lead scoring model
  • Integrate marketing automation with CRM and other processes
  • Choose the right tool for your business
  • Reach buyers vi

    Multiply the effectiveness of your campaigns with marketing automation

    Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and han...

    You can specify the type of files you want, for your gadget.Marketing Automation For Dummies   |  Mathew Sweezey. I was recommended this book by a dear friend of mine.

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