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Marketing (Barron's Business Review Sereies)

Richard L. Sandhusen




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 | #1289308 in eBooks |  2008-06-01 |  2008-06-01 | File type: PDF

||10 of 10 people found the following review helpful.| Good as primer or reference|By J. Turner|Most marketing textbooks tend to be thematic, flashy, cluttered with "examples," and to a certain extent, they tend to extol the virtues of marketing.
Not this book.
Sanhusen gives a detailed, comprehensive review of the information presented in an introductory marketing class, in a format that can serve both as a primer and

Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive cover...

You can specify the type of files you want, for your gadget.Marketing (Barron's Business Review Sereies)   |  Richard L. Sandhusen. A good, fresh read, highly recommended.

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