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Marketing for Entrepreneurs: Concepts and Applications for New Ventures: Volume 2

Frederick G. Crane




[PDF.yy44] Marketing for Entrepreneurs: Concepts and Applications for New Ventures: Volume 2

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 | #227557 in eBooks |  2012-09-12 |  2013-07-08 | File type: PDF

||0 of 0 people found the following review helpful.| But it is FULL OF VERY GOOD STUFF. Its only drawback is that it does ...|By James W. Klingler|Thorough and no frills. But it is FULL OF VERY GOOD STUFF. Its only drawback is that it does not emphasize the co-creation, crowd-sourcing, "lean" approach to entrepreneurship. The Marketing Research approaches are based primarily on the corporate model until the last page of the ch|About the Author||Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LL

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to ...

You easily download any file type for your gadget.Marketing for Entrepreneurs: Concepts and Applications for New Ventures: Volume 2   |  Frederick G. Crane. A good, fresh read, highly recommended.

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