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| #828063 in eBooks | 1986-06-02 | 1986-06-02 | File type: PDF||37 of 38 people found the following review helpful.| A must-have book for high-tech marketing staff|By J. G. Heiser|This is a great guide to success in the high-tech marketplace. Although it predates Geoff Moore's model, it is completely complementary to Moore. Unlike Moore, Davidow goes into much more depth in terms of appropriate marketing activities. This is a useful book for all marketers, executives, engineers, and fi||John Sculley|Chairman and Chief Executive Officer, Apple Computer, Inc.|Bill Davidow is both an insightful thinker and respected player in the Silicon Valley phenomenon. Bill's unique perspective on high technology marketing makes this an important book for al
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