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Marketing Strategy and Competitive Positioning: London College of International Business Studies (LCIBS)

Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy




[PDF.yr56] Marketing Strategy and Competitive Positioning: London College of International Business Studies (LCIBS)

Marketing Strategy and Competitive  Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy epub
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 | #191188 in eBooks |  2014-09-08 |  2014-09-08 | File type: PDF

||From the Back Cover|| Hooley et al, Marketing Strategy and Competitive Positioning 5e | Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on com

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strate...

You can specify the type of files you want, for your gadget.Marketing Strategy and Competitive Positioning: London College of International Business Studies (LCIBS)   |  Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy. I was recommended this book by a dear friend of mine.

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