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Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson




[PDF.wp72] Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

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 | #669202 in eBooks |  2007-07-23 |  2007-07-23 | File type: PDF

||2 of 2 people found the following review helpful.| A very practical and comprehensive guide.|By Bobcat94|This book has a useful balance of strategic planning frameworks and practical, hands-on tools for implementating and setting up alliances. It is neither purely conceptual nor overly detailed, but just right for validating or providing new ideas to business leaders and people in alliance leadership roles.|1 of 1 people foun| |"This is right on target." (Journal of Product Innovation Management; 1/1/2005)| |"A one-stop source of the best advice from the best thinkers on alliances in the past decade." —John R. Harbison, president, Ra

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely i...

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