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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Jackie Fenn, Mark Raskino




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Mastering the Hype Cycle:  Jackie Fenn, Mark Raskino book review
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 | #556378 in eBooks |  2008-10-14 |  2008-10-14 | File type: PDF |  1.23

||3 of 3 people found the following review helpful.| a quick intro|By tom abeles|This is a v.good summary. For those with a background in innovation it's a quick scan. For those new to the area, it's a basic intro to a tool that the Gartner group has been refining. While it is self contained, it points to their web site, particularly for examples outside of emerging technologies. While the volume hints at it, the authors do not r|From Booklist|What sounds like a New Age approach to public relations is in fact a bona fide approach to sustainable innovation, and researchers Fenn and Raskino promote a framework that will enable companies

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.

Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices pl...

You can specify the type of files you want, for your gadget.Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time   |  Jackie Fenn, Mark Raskino.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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