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Medici Effect: What You Can Learn from Elephants and Epidemics

Frans Johansson




[PDF.su96] Medici Effect: What You Can Learn from Elephants and Epidemics

Medici Effect: What You  Frans Johansson epub
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 | #274611 in eBooks |  2006-10-01 |  2006-10-01 | File type: PDF

||1 of 1 people found the following review helpful.| Seek out the intersection of unrelated ideas|By Alex W White|“The book provides a lively, almost breezy, introduction to creativity, innovation, and the interplay of ideas, disciplines and practices. It’s hard to imagine that people could read it without finding themselves sparking new ideas and, perhaps even more important, coming up with easily applicable methods|From Publishers Weekly|Johansson, founder and former CEO of an enterprise software company, argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new comb

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discov...

You can specify the type of files you want, for your device.Medici Effect: What You Can Learn from Elephants and Epidemics   |  Frans Johansson. A good, fresh read, highly recommended.

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