[PDF.88dm] Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Steven Struhl
[PDF.wf59] Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
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| #766210 in eBooks | 2015-07-03 | 2015-07-03 | File type: PDF||2 of 2 people found the following review helpful.| Summarizes Text Analytics Well|By William P Ross|This book explains text analytics from a high level. There are a decent number of techniques explaining ways of looking at text. Throughout the book are mentions of different tools you can use ranging from free to enterprise level tools.
There are also a number of graphs in the book showing the output of results from t||
"As I’ve been evaluating text analytics materials lately for my data science education engagements, much of what I’ve found published on this subject is written from a very academic and technical perspective that is not very approachable
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it ...
You can specify the type of files you want, for your device.Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) | Steven Struhl. I really enjoyed this book and have already told so many people about it!
