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Precision Marketing: Maximizing Revenue Through Relevance

Sandra Zoratti, Lee Gallagher




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 | #797117 in eBooks |  2012-05-03 |  2012-05-03 | File type: PDF

||0 of 0 people found the following review helpful.| Great insight on how to increase your marketing metrics|By Nancy Arter|Precision Marketing is a great book that offers insight on how companies can more effectively use the customer data that they collect to build more relevant -- and meaningful -- marketing campaigns. By acting on the data correctly, these seasoned authors illustrate how to use the knowledge gleaned from exist| |Sales and marketing leaders, managers and professionals; c-suite level executives; marketing consultants

|"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Mark

Marketers around the globe are recognising that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend in order to target buyers in sophisticated ways, with all communications targeted and relevant to each and every individual recipient. Precision Marketing will help you to develop the perspectives,...

You easily download any file type for your gadget.Precision Marketing: Maximizing Revenue Through Relevance   |  Sandra Zoratti, Lee Gallagher.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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